MDCALC Ltd. Inc. COOKIE POLICY
Introduction:
Introduction:
This policy explains the different cookies used by MDCalc Ltd., Inc (“MDCalc”) on our corporate website and app (collectively, the, “Website”) and on our online point-of-care clinical decision-support tools (the website and the platform through which the tools are offered are collectively referred to as, the “Service”) and how you can control the cookies. We may change this Cookie Policy at any time. Please look at the “Date Last Updated” date at the top of this page to see when this Cookie Policy was last revised. Any changes in this Cookie Policy will become effective when we make the revised Cookie Policy available on or through the Website. Please see our Privacy Policy to understand the other ways in which we use Personal Information we collect about you.
“Personal Information” means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, an online identifier or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Personal Information includes information referred to as “personal data,” “personally identifiable information” and such similar references as codified in applicable data protection and privacy Laws (collectively, “Privacy Laws.”)
What are cookies:
A cookie is a text file containing small amounts of data and information, which is downloaded to your computer and stored on your computer’s hard drive or on your mobile device when you visit a website. Cookies allow a website to recognize your device. Cookies that are placed by MDCalc are called “first party cookies” whereas cookies placed on MDCalc’s Website by third parties are called “third party cookies,” as explained below.
Other Tracking Technologies: MDCalc’s Website and some of our emails may also contain tracking pixels. A tracking pixel is a snippet of code containing a tag that is embedded in an email and that is used to gather information regarding recipient behavior. The information collected may include the type of operating system used by the email recipient, the time an email was read, or whether an email was accessed via desktop or mobile phone. MDCalc uses this information to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
How MDCalc uses cookies:
When you visit our Website, our goal is to make the experience simple and useful. We also like to learn information about Website users in order to effectively promote our company to prospective customers and employees and to monitor the operation and use of the Website. One of the ways we achieve that goal is by placing cookies on your device, including desktops and mobile devices, in accordance with your preferences set through our Cookie Consent options.
As you navigate through and interact with our Website, the tracking technologies enable the automatic collection of information about your equipment, browsing actions and patterns, IP address and browser information, and the resources that you access and use on the Website. If you access our Website via your mobile device, we may collect your unique device identifier, mobile device IP address and information about your device’s operating system. The information we collect informs MDCalc about ways in which we can improve the Website design, functionality and content to deliver better and more personalized content and services, helps us to estimate our audience size and usage patterns and to recognize you when you return to our Website. We also use our cookies for marketing purposes.
In addition, and with your affirmative consent, we may share the information collected via cookies with unaffiliated third party advertising agencies that: (i) offer their clients an opportunity to market products and services on our Website, and/or; (ii) offer MDCalc an opportunity to advertise our Services on third party websites. MDCalc provides you with an opportunity to opt out of the collection of your information via cookies prior to the point of collection. You may adjust your browser to reject cookies from us, however, this will not affect the operation of strictly necessary cookies. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless it is manually deleted through your browser functions. Please consult your browser’s settings for more information. Blocking cookies or similar technology might prevent you from accessing some of our content or Website features.
To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party websites or online services is collected and used, visit the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp, the Digital Advertising Alliance at http://www.aboutads.info/ (for the United States program), the Digital Advertising Alliance of Canada at www.youradchoices.ca (for the Canadian program) and/or or the European Digital Advertising Alliance at http://youronlinechoices.eu/. To learn more about interest-based advertising in mobile apps and to opt out of this type of advertising by third parties that participate in the DAA’s AppChoices tool, please use this link to download the AppChoices solution to your device: https://youradchoices.com/appchoices. Please note that any opt-out choice you exercise through these programs will apply to interest-based advertising by the third parties you select, but will still allow the collection of data for other purposes, including research, analytics, and internal operations. You may continue to receive advertising, but that advertising may be less relevant to your interests.
Types of cookies:
Strictly Necessary: These cookies are strictly necessary to make the Website usable by enabling basic functions such as page navigation and access to secure areas of the Website. The Website cannot function properly without these cookies. Strictly necessary cookies are first-party cookies placed by MDCalc and are session-based, meaning they expire when you leave our Website.
Functionality: These cookies provide enhanced functionality and personalization, and personalize content based on your use of the Website.
Marketing: These cookies are used to track visitors across websites. These cookies help advertisers deliver content that is relevant and engaging for the visitors to our Website and/or to limit the number of times a visitor sees a given advertisement. These are persistent cookies and are almost always placed by third parties.
Analytics/Statistics: These cookies help MDCalc understand how visitors interact with the Website. Analytics services help us to know how many users we have, which parts of our Website are most popular, what browsers are used, the country or region where visitors are located, and the demographics and interests of visitors.
Cookies we use:
When you visit our Website, our goal is to make the experience simple and effective. We also like to learn information about our Website Visitors and Users to effectively promote our company to prospective customers, contributors and employees and to monitor the operation and use of the Website and App. To that end, we use text files, known as cookies, to track information about your use of the Website and/or Service. A cookie is a text file that a website stores on a website visitor’s computer to enable recognition of that visitor’s computer each time they return. As you navigate through and interact with our Website, we automatically collect certain information about your equipment, browsing actions and patterns using cookies. This may include information about your connectivity, IP address and browser information, general location data (country location), logs and other communication data, and the resources that you access and use on the Website. The information we collect helps us to improve our Service and the Website and deliver better and more personalized content, enables us to estimate our audience size and usage patterns and recognize when you return to our Website. Please refer to our Cookie Policy for more information on the specific cookies we use, the purpose for such cookies and how you can indicate your choices regarding placement of cookies.
Please note that MDCalc utilizes Google Analytics 4 (“GA4”), Hincluding the following GA4 Advertising Features: User-ID Collection, Google Signals and User-provided-data-collection. GA4 Advertising Features allows Google Analytics to collect data about Website Visitor traffic via Google advertising cookies and identifiers. MDCalc uses this information to understand how our Users interact with the Service and to segment Users based on their probability to use certain third party products. MDCalc can then sell advertising space on our Website to various third parties wishing to target the types of clinicians who use the Service. If you want to learn more about how Google uses the information transmitted from MDCalc’s Website, please review Google’s Privacy Terms and Google’s My Ad Center Help. If you want to prevent your Personal Information from being used by Google Analytics, visit the Google Analytics Opt-out Browser Add-on Download Page at https://tools.google.com/dlpage/gaoptout.
How You Can Manage Cookies
You can manage your cookie preferences at any time by clicking on the “Cookie Preferences” button at the bottom of the Website. You also can manage cookies through your web browser. Different browsers provide different methods to block and delete cookies. You can change the settings of your browser to block/delete the cookies. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually deleted through your browser function. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Google Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
Microsoft Edge: https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd
If you are using any other web browser, please visit your browser’s official support documents.
If you choose to disable a cookie that was previously placed on your device, we will cease collecting any further information during your user experience. However, the information collected prior to the preference change may still be used.
With respect to marketing cookies, when you opt out of tracking, a new cookie is placed on your device to prevent future tracking.
If you wish to withdraw your previously provided consent for MDCalc to use marketing cookies, you may modify your elections via the Cookie Settings link in the website footer or contact us via the MDCalc Data Rights Request Form and we will process your request timely.
Disabling cookies may impact your ability to use certain features of the Website.
To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.
If you have any questions now or during your visit, please submit your request through MDCalc’s Data Rights Request Form.